10 Reasons for every small business to publish email newsletters Just as email is to the Internet, email newsletters are the 'killer' applications for small business, both online and off. Publishing an email newsletter - or ezine - can help you, the owner of a small business Just as email is to the Internet, email ... 7 Habits of Highly Successful Small Business Owners Do you spend every waking minute in your business? Do you find it difficult to take time out for you? Are you constantly working in a mess? Unfortunately there are far too many business owners working too long and too hard. They tend to be involved in ... Advertising vs. PR in Your Small Business Marketing Strategy Copyright 2005 J D MooreA great small business marketing strategy includes a mix of tactics. Advertising and PR are two very important tools that all small business owners need to be using regularly. Many small businesses I talk to do one of the other, ...
Six Ways Small Businesses Can Survive In A Crazy Economy
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. 1. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide a candid assessment. 2. Make sure your front and back office work like a well-oiled machine. Are the front line and the back office telling your customers the same thing? 3. Manage your customer relationships -- return customers take the least amount of effort -- use that to your advantage. Keep in touch often. 4. Review your strategic plan monthly (weekly is even better). Make sure you're doing the things that will get you where you want to go. 5. Adjust your strategic plan as necessary. Your "smallness" makes you more flexible. 6. Communicate, communicate, communicate -- with your employees and your customers. Nurture those relationships. Ask for feedback often. Denise O'Berry helps small business owners identify and execute the steps to grow their business. Find out more at http://www.whatspossible.com
